Looking for ways to grow your expertise and exposure?  Here are 10 ways to do just that.

Public Relations… Did you know you can create buzz around your business and get press coverage?  Just think of what would be of interest to the public, write up a press release, and send it to online and offline news outlets and publications. Are you having a grand opening?  Are you putting on an event and supporting a local cause?  Did your business hit a milestone?  Think about what might be newsworthy.

Video Marketing… As the #2 search engine behind Google, YouTube just keeps getting hotter! You’ll build your audience engagement, relevance, and following by producing videos for online distribution. Facebook, Instagram, LinkedIn and other social platforms now give you more choices to share your content. Remember, too, that video builds your SEO and extends your brand.

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